FanKave is a social engagement and audience interaction platform that can be utilized in both the physical and digital world. At the Cisco Store, we partner very closely with FanKave to continuously find new ways to create meaningful experiences for our customers. And, of course, to have FUN! On today's episode of Tech Tuesday, Brian will walk the audience through our FanKave social media visualization display from the Cisco Store in San Jose, California.
With the help of FanKave, we are able to transform user generated content into an interactive, fun and meaningful experience for customers at the Connected Cisco Store. In store, there are a variety of different social media visualizations that we can display with FanKave. To begin, Brian will show off the "bubbles" visualization, which pulls from our social media accounts to feature recent posts in "bubble" form. We display this visualization prominently in the store as a way to get people interested in our social media presence, and ultimately incentivize them to engage with us on their own social accounts.
Next, Brian shows the audience our carousel visualization, that will scroll through recent posts in a "carousel" form. As Brian explains, FanKave uses a machine learning algorithm with an emphasis on natural learning processing, which means that it can intuitively filter out any inappropriate posts before displaying them on our screens. On the administrative side, we are able to see all the posts that are coming through, so if there were an issue in the store, or feedback for the team, we can reply directly and privately to that person.
In episode four of Tech Tuesday with the Cisco Store, we featured our social media engagement tool called the Smiirl. In this week's episode, Brian also provides our audience a glimpse into another way that we feature our Smiirl in the store. Using Fankave technology,we were able to imitate the Smiirl on our social media visualization dashboard, so we could further interact with our customers and get them excited to follow us on social media and interact with the follower counter. Tune into our Smiirl themed episode here.
Bonus: Interested in our tech expert’s outfit? He’s showing off some classic Cisco Store favorites that you don’t want to miss! Shop Brian’s look here!
Want to experience one of our FanKave integrations for yourself? As Brian mentions in this week's episode, we also use the FanKave embed technology to have our very own social media gallery on our website, featuring mentions from both twitter and Instagram. We typically feature this integration at our travel stores, such as Cisco Live US and Europe. Tag @ciscostore on Twitter or Instagram to have your post featured in our gallery! Learn more about FanKave technology here.
Tech Tuesday's with the Cisco Store
The Connected Cisco Store has become a place for employees, customers and partners to see Cisco technology come to life in a real, functioning retail environment. With our Tech Tuesday series, we are bringing this store experience to our audience at home on the Cisco Store Instagram. Virtual tours, led by Cisco Store tech expert Brian Domine, showcase a new technology each episode from the Connected Store at Cisco’s headquarters in San Jose, California.
Didn’t get enough of the Connected Cisco Store? We will be showcasing even more technologies throughout the rest of our series! Keep up with our Tech Tuesday episode highlight here. To learn more about the Connected Cisco Store, check out our case study here .
Keep up with the Cisco Store on Instagram and Twitter! Visit the Cisco Store website for 24/7 Cisco merchandise shopping, and don’t forget to log in if you are a Cisco employee to receive your discount!