Tagged with 'Cisco Live'

A Week in Vegas with the Cisco Store

Cisco Store Tech Lab Tour

The Cisco Store at Cisco Live was grander than ever this year – we're talking a giant leap to 7,500 square feet of eye-catching technology and merchandise. A real crowd magnet, the store hosted over half of the 23,000 attendees at the whole show. 519 lucky people snagged a spot on one of our 26 Cisco Store Tech Lab tours to learn how we power a real retail environment with Cisco and partner technology. Plus, retail proved to be very much alive and well: merchandise sales were up 34% from last year, showing that the love for the Cisco brand is stronger than ever.

Powered by Cisco + partner technology

The technology stack behind our Cisco Live Amsterdam store went on a global adventure, landing in Las Vegas to energize the Cisco Store there. We ran the whole show on a full Meraki stack, featuring the latest gear like the MS130 switches, access points, nifty sensors, handy buttons, and even power monitoring sensors. Plus, we teamed up again with some stellar partners like EVERYANGLE, VusionGroup, CAE Labs, Wipro VisionEDGE, Webex Connect, and more to amp up the experience. 

Visitors were especially wowed by VusionGroup’s Captana, which alerts staff when items are out of stock as well as checks for merchandise planogram compliance.  

EVERYANGLE also turned heads with its in-store conversion rate generation for our brick-and-mortar spaces. Attendees got the inside scoop by touring with the pros who run the Cisco Store, getting a firsthand look at how we make retail magic happen.

Like Amsterdam, we also deployed 15 Meraki MT40 smart power controllers throughout the store to baseline our power consumption during the show with the help of CAE Labs’ WiserWatts platform. We plan to schedule our power at both of next year’s shows to compare our energy and cost savings: after baselining and scheduling power at our San Jose store, we have reduced our energy consumption by 66%, helping us fulfill our core principle of sustainability.

Can’t wait to see it for yourself? Check out our Cisco Store Tech Lab Tour video to dive into the action from wherever you are!

Along the way, tour attendees could experience how the Cisco Store powers an inclusive future for all: our donation tower was once again set up at the entrance of the store. Every token dropped into the tower represented a $1 donation to organizations such as Green Our Planet, Wine to Water, and Replate, totaling up to $1,207 by the end of the show.  

Let's go shopping

The Cisco Store unveiled an array of new merchandise, thoughtfully crafted by Cisco’s internal creative agency, The Hatch, presenting the brand in an innovative and sophisticated manner. In light of the robust partnership between Cisco and McLaren, and with the notable presence of McLaren CEO Zak Brown and racing driver Oscar Piastri participating in the keynote Q&A, the store introduced a new line of Cisco | McLaren products. These items, aligning with the partnership’s prominence in the Cisco Showcase, were met with overwhelming demand (nearly selling out), underscoring the partnership’s resonance with not only Cisco but also with our customers and partners.  

McLaren merchandise at the Cisco Store

Following the fervor of the first day’s keynote, the Cisco Store launched a limited-edition Cisco | McLaren hoodie, which was met with such enthusiasm that it sold out on the same day. 

Concurrently, AI was a prevalent theme at the event, with Cisco’s AI hub being a focal point on the show floor and the campaign video being featured prominently in the keynote. To complement this, the Cisco Store introduced merchandise that allowed attendees to own a piece of Cisco’s new AI campaign featuring the campaign artwork.  

Furthermore, the acquisition of Splunk, a significant topic of discussion and a notable presence at Cisco Live, marked one of the largest transactions in the technology sector’s history. To commemorate this milestone, the Cisco Store offered exclusive merchandise as part of the “It’s a new day” campaign, allowing attendees to celebrate this pivotal moment alongside Cisco.  

In addition, the Cisco Store offered an exclusive opportunity for attendees to personalize their Cisco apparel with unique Cisco Live patches. This bespoke experience was facilitated by the innovative use of Webex Connect, which streamlined the customization process. Attendees were invited to scan a QR code, which prompted them to select their preferred item for personalization and their desired patch and specify its placement. This allowed for a seamless drop-off experience, with real-time notifications updating them on the progress of their garment’s construction and alerting them when their item was ready for collection. This personalized touch enhanced the attendee experience and showcased Cisco’s technology integration in creating a memorable retail interaction. You can witness The Patch Station in action on the Cisco Store Tech Lab YouTube channel!

The Patch Station at Cisco Live

Leave us some feedback!

The Cisco Store set up a video feedback station called Fanvoice in a Box, powered by our technology partner Fanvoice, allowing store visitors to leave valuable merchandise and technology feedback for our team.  

Fanvoice at Cisco Live

Our visitors particularly loved being able to see real-world applications of technology that promise to drive the future of retail forward. And some merchandise requests? More McLaren gear.  

Interested in demonstrating your technology? Please reach out to set up an activation with us!

If you would like to bring your customers through the Cisco Store Tech Lab as a stop on your CXC Tour, you can also schedule your visit now – we'll have the Tech Lab personalized just for you!  

Know Before You Go to Cisco Live Vegas 2023

Theme for Cisco Live Vegas 2023

Cisco Live Vegas is right around the corner and this year’s theme is “Let’s Go”! So let’s go as we have big things planned for this year’s event. Attendees (in-person and online) have an immersive experience awaiting them, full of merchandise, innovative technology, and fun! Here is your “Let’s Go” snapshot:

Look our for our giveaway where you can win FREE exclusive merchandise on Instagram.
Engage with us on social @ciscostore (IG,TW), @ciscomerchandisestore (FB)
Take a picture and upload it to our virtual photo booth.
Shop for your favorite Cisco Store pieces at the show or online.

Give back my purchasing on-site, rounding up at checkout, or using our donation tower.
Open your books and Meet the Author at the Cisco Press counter in our booth.

Shop exclusive merchandise 

When we say exclusive, we mean exclusive! This year on-site at Cisco Live we have a new assortment of Cisco Live and graphic merchandise for you to select from. We are open in Bayside B 3:00pm on Saturday and 8:00am Sunday through Thursday! If you are not able to be at the show, you can find our merchandise options available online today.


Learn from our Cisco Store Tech Lab

The Cisco network is the foundation of the Cisco Store’s retail environment. The Cisco Store Tech Lab consists of both Cisco and partner technology that works in tandem to power our retail experience. Our technology stack includes product such as Meraki cameras, Meraki smart buttons, Meraki sensors, Everyangle visual insights, Keonn’s Smart Fitting Room, Cisco DNA Spaces, Fankave social media listening, Smirrl, SES Imagotag, and our augmented reality app, the Cisco Store Xplorer. The Cisco Store team will be on site to show you the technology at work and answer any questions you may have. 

If you are interested in guided tour to see and learn about our technology stack, sign up for a session. Don’t be afraid to drop in as we will be running them throughout the day. We will take you through various use cases and show you how the technology powers our retail experience in real time.


Impact through our inclusive future initiatives 

 Cisco’s purpose is to power an inclusive future for all. At the Cisco Store, we took this initiative in as a priority and now you can experience it for yourself! Every merchandise purchase made on-site, $1 is donated to Three Square Food Bank, who provides wholesome food for hungry people in Southern Nevada. You will be able to round-up your purchase at checkout to The Nevada Homeless Alliance or use our donation tower to also give back to all of the above, plus Sole Hope.

Along with this, we have icons on each hangtag to show how each piece of powers an inclusive future. These six icons include minority owned businesses, charitable donation, inclusive community collaborations, recyclable material, socially conscious, and sustainability. Make an impact by making a purchase at the Cisco Store as our entire assortment powers an inclusive future!


Engage with the Cisco Store 

We are counting down the days until we see you! We appreciate each one of our customers, so please come say hi! There are multiple ways you can stay engaged with us during the show.

  • Follow us on social @ciscostore (IG,TW), @ciscomerchandisestore (FB) and tag us in any pictures!
  • Come visit Cisco Press and attend Meet the Author Sessions from 2-3pm Monday – Wednesday.
  • Donate to Three Square, The Nevada Homeless Alliance, or Sole Hope on behalf of the Cisco Store at our donation tower
  • Participate in our giveaway (we promise this is a good one). There are more details to come but it is available to our online and in-person shoppers!
  • Stop in for a tech tour
  • Join Cisco Store rewards


We are so excited to see you so soon! Constant updates will be provided on our social channels. Let’s go!